Amazon Won't Cheapen Your Brand. Hiding From It Will | Upside #103

In this episode, Ali Shariat and Leon Rymer answer the most common questions raised by premium brands and distributors evaluating Amazon. They address whether listing on Amazon cheapens a luxury brand's image, how convenience shoppers respond to brand stories, and whether a brand can test the platform secretly without upsetting existing wholesale stockists. Chapters: 00:00:00 – Intro & Addressing Listener Comments 00:02:23 – Does Amazon Cheapen Premium Brands? 00:07:35 – Can You Test Amazon Quietly? 00:12:02 – Amazon Fee Structures vs. Wholesale Margins 00:17:05 – Who Should Manage Your Account Day-to-Day? 00:21:06 – What Happens to Your Amazon Account During an Exit? 00:23:37 – "We Tried Amazon and Failed": Auditing Past Launch Mistakes Spotify: https://open.spotify.com/show/2iiy2t2... Apple Podcasts: https://podcasts.apple.com/gb/podcast... Amazon Music: https://music.amazon.co.uk/podcasts/c... Subscribe for more insights on Amazon, eCommerce, and scaling your business globally.