24 Part 2 of 3 – How To Succeed With Business Architecture

This is Episode 24 of the Business Architecture StraightTalk podcast, hosted by business architecture global leader Whynde Kuehn. In this episode, the second of a three-part series, Whynde talks with three of nine prominent business architecture practice leaders from varied industries around the world: Coen de Bruijn, Linda Finley, and Steven Scott, on how to succeed with business architecture. These leaders generously share their stories, journeys, and advice on how to position business architecture, how to deliver real business value and outcomes, how to gain buy-in and shift mindsets, and how to start and grow an internal practice within an organization. This episode was originally published on 17 April 2021.