Why do trailers suck now?

What was the last great movie trailer you saw? A great trailer is far and few between nowadays - why has this become the case? This video essay explores the art of making a great trailer with advice on film editing by Oscar winning Editor & Sound Designer Walter Murch. Is there a link between stand up comedy and film editing? For example, Amy Schumer's way of delivering a joke she (allegedly) copied from Patrice O'Neal is very different and hence the results vary. Some of the great trailers of the years, Alien, The Social Network, Inception, Watchmen, Logan, Godzilla, Star Wars: The Force Awakens have got the general public excited to see the movie. Whilst recent trailers, seem to deflate the movie going public. Have a watch and share your thoughts! As always, likes, shares and comments are hugely appreciated to help the channel grow! Chapters: 00:01 Walter Murch's advice for great editing 00:18 The Dark Knight Rises trailer 01:59 Christopher Nolan's trailer 02:03 The Trend of having Mini Trailers before Trailers 02:26 When Trailers tell you the whole story 02:36 The History of Trailers 03:43 The Suicide Squad trailer Controversy 04:09 The Lawsuit over Ana De Arnas 05:28 If Book covers were like Trailers 06:08 The Top 10 trailers ever 06:14 Patrice O'Neal vs Amy Schumer 07:05 Conclusion Follow me on Instagram:   / marcusflemmingss   My films: http://londonnewwave.com Follow me on X:   / marcusflemmings   Sources: PARASITE (2021) BAFTA THE DARK KNIGHT RISES (2012) THE DARK KNIGHT (2009) TENET (2020) INTERSTELLAR (2014) NO HARD FEELINGS (2023) TERMINATOR: GENISYS (2015) THE CIRCUS (1928) PYSCHO (1960) DR STRANGELOVE (1964) AVATAR (2009) MORIBUS (2022) IRON MAN (2009) THE SUICIDE SQUAD (2016) YESTERDAY (2019) CASTAWAY (2000) THE MARVELS (2023) REAR WINDOW (1954) INCEPTION (2010) REMINISCENCE (2021) BAFTA THE REAL ONES WITH JON BERNTHAL THE HOLLYWOOD REPORTER WATCHMOJO