WEBINAR - "Digital Engagement During COVID 19"

At the start of the COVID-19 pandemic in early 2020, many of us thought in terms of short-term changes to the pharmaceutical commercial model. However, we now know that we will be living in a pandemic environment for an extended period of time. A positive result from this negative situation is that the demands of the environment have accelerated the use of digital engagement tools that pharmaceutical commercial teams were planning to implement anyway – tools that can be improved and enhanced so that they are more readily embraced by HCPS, and leveraged in the post-pandemic world as well. In this session our panel of pharmaceutical digital marketing experts will discuss: – Changes to the pharmaceutical commercial model since the onset of the pandemic – Predictions for long-term changes to the pharmaceutical commercial models, both during COVID and post-COVID – The human element in digital communications – The pharmaceutical rep as more than just a salesperson: Delivering the information that the HCP needs to better care for patients – Digital engagement tools currently in use: How are they working for pharma, and how are they satisfactory for HCPs? – New, innovative approaches to digital engagement Panelist include: – Michal Komorniczak – Global Strategic Business Director, Connectmedica – Chris Easton – Global Commercial Lead, Takeda – Erasmus Holm, CMO & Digital Strategy Lead Nordics & Baltics, MSD – Dario Safaric – Chairman, NEXT Pharma Summit Find more info about webinars here: https://nextpharmasummit.com/lab/?tab=1 #pharma #business #commercial #pharmacy #talks #education #webinars #healthcare #medicine #salereps #pharmacist #pharmanews #smart #knowledge #digitalhealth #digital