Stan Freberg - ‘Who Listens To Radio?’ the original six 1965 radio spots

The best-known “Stretching The Imagination” spot (maraschino-cherry-into-Lake-Michigan-filled-with-hot-chocolate) begins at the 3:03 point in this video. Vocals by Sarah Vaughan, arranged and conducted by Quincy Jones, featuring Byron Kane (1), Naomi Lewis (2), Peter Leeds (3), Paul Frees (4), and Jesse White (5) Per the sleeve credits, this initial batch of 60-second messages promoting the advertising power of radio was produced by Freberg for the Station Representatives Association, Inc. (SRA) rather than for the sometimes-credited Radio Advertising Bureau (RAB) or National Association Of Broadcasters (NAB).