Who Replaces the Product Trio?

For years, product teams have split the work between a PM, a designer and an engineer. Piotr and Wojtek show where this model tends to stall: roles are clear, but ownership of the whole product gets blurred. They walk through an experiment at edrone, where two-person teams fully owning a specific customer problem, supported by AI and a well-prepared platform, delivered 3x the product impact with the same number of people. They cover what worked and what turned out to be hard. 00:00 The opening question: who replaces the product trio? 00:37 About us 01:47 Who do you love working with, and why? 02:20 The webmaster era: the original generalists 05:42 From generalists to specialists and the assembly line 06:37 The product trio and frameworks like double diamond 07:24 84% of product teams worry their products won't succeed (Atlassian) 08:37 Diagnosis: clear roles, blurred ownership 10:20 Case study: edrone 11:50 Removing the hats: two-person teams and the role of the platform 13:36 The result: 3x product impact with the same team 14:40 Speed and impact: 12 experiments instead of 2 17:30 The product builder model: blurred roles, clear ownership 18:02 Why it worked: curiosity and agency 19:05 AI as leverage for picking up adjacent skills 20:29 Lessons from edrone: platform, continuous discovery, production as part of discovery 22:30 Challenges: ownership continuity, team building, strategic pairing 23:40 Why work this way 24:16 How to start in your team 25:00 The answer: who replaces the product trio 25:48 AI Product Heroes Want to work as a product builder and use AI more effectively in your team? Enrollment for the third cohort of AI Product Heroes is now open: www.aiproductheroes.pl