Why 2025 is a golden age of marketing measurement

Everything sucks and marketing measurement is harder than ever, right? Actually ... no. And we just might be in a golden age of marketing measurement right now ... thanks to new and more data, unification models, and AI. Join us as we explore the dynamic changes in the measurement ecosystem and the transformative impact of AI on this space. Singular CEO Gadi Eliashiv provides insights into how Singular, a leading mobile measurement partner, navigates privacy shifts and leverages AI to enhance creative analysis and marketing performance. Discover how companies are adapting to data challenges and utilizing AI to automate and optimize their strategies, ensuring a solid foundation for future innovations in the industry. Stay tuned for an in-depth look at the tools and techniques shaping the future of measurement and marketing. 00:00 Introduction and Apologies 00:35 Overview of Singular 02:02 The Impact of Apple's Privacy Changes 03:53 The New Data Landscape 08:08 AI in Marketing: Creative Optimization 11:14 AI in Marketing: Technical Assistance 15:49 Customer Innovations with AI 17:44 Conclusion and Future Outlook