Jose Silva - Customer Acquisition Costs, Conversion Rates, and Campaign Analytics

This presentation discusses three important concepts in e-commerce and digital marketing: Customer Acquisition Cost (CAC), Conversion Rates, and Campaign Analytics. It explains their definitions, formulas, practical business examples, and applications in Information Technology. It also highlights how businesses use digital analytics tools to measure marketing performance, improve customer acquisition strategies, and make data-driven decisions. #ECommerce #DigitalMarketing #CustomerAcquisition #ConversionRate #CampaignAnalytics #InformationTechnology