The Entire History of the Adidas vs puma in 18 minutes

Adidas and Puma aren't two companies. They're one family argument that never ended. In Herzogenaurach, a small German town split by one river, two brothers built a shoe company together — then split it, and the town, in two. Adidas sold nearly 25 billion euros last year, a record. Puma, more than 7 billion. LA Gear went bankrupt. Converse went bankrupt. Reebok was sold off. These two brothers' companies outlived them all. From a mother's laundry room in 1924, to Jesse Owens in Berlin, the bomb-shelter break, the Miracle of Bern, the Pelé Pact, Run-DMC on the street, Nike walking through the blind spot, both families selling — and the final twist: the man who runs Adidas today used to run Puma, and the man who runs Puma used to work for Adidas. 🎬 Chapters: 00:00 Cold open — the town of bent necks 01:39 Chapter 2 — The laundry room, 1924 02:41 Chapter 3 — Berlin, 1936 03:37 Chapter 4 — The bomb shelter 04:30 Chapter 5 — The split, 1948 05:43 Chapter 6 — Adi's weapon: the better shoe 06:46 Chapter 7 — Rudolf's weapon: the athlete 07:41 Chapter 8 — The Pelé Pact, 1970 08:52 Chapter 9 — Horst builds the business 09:50 Chapter 10 — The street takes over 10:37 Chapter 11 — The blind spot 11:23 Chapter 12 — Both families sell 12:20 Chapter 13 — Puma's rebirth 13:08 Chapter 14 — Adidas' rebuild 14:13 Chapter 15 — The peace match 14:53 Chapter 16 — The Yeezy trap and the defector 15:49 Chapter 17 — The roles reverse 16:53 Chapter 18 — Why it matters Which side are you on? The three stripes, or the leaping cat? Tell us in the comments. Subscribe to Epoch for the entire history of everything. Tags: adidas vs puma, entire history of adidas, adidas history, puma history, dassler brothers, herzogenaurach, adidas documentary, puma documentary, sneaker history, sportswear history, nike history, run dmc adidas, pele pact, miracle of bern, business documentary Pinned comment: Which side are you on? The three stripes, or the leaping cat? Hashtags: #AdidasVsPuma #EntireHistoryOfAdidas #AdidasHistory #PumaHistory #DasslerBrothers #Herzogenaurach #AdidasDocumentary #PumaDocumentary #SneakerHistory #SportswearHistory #NikeHistory #RunDMCAdidas #PelePact #MiracleOfBern #BusinessDocumentary