Inside India’s ₹67,000 Cr Cola War 2025

Breakdown is a part of Zero1 Network - https://zero1byzerodha.com/network Coke vs Pepsi vs Campa - we go inside India’s ₹67,000 crore cola war and answer: who’s winning now, and who wins next? From the ₹10 price shock to IPL deals, from kirana distribution to “house of drinks” strategy this is the full story. What you’ll learn 1. Why Coke still holds 60% and Pepsi 27% share 2. How Campa hit ₹1,000 cr sales and spread to 10 lakh outlets with 3,200 distributors 3. The pricing play: ₹10/₹20/₹50 SKUs that forced rivals to react 4. Why cola 50% of carbonated drinks the real battle is the niches 5. The math behind RCPL’s goal of 25% share by FY30 6. Portfolio power: Thums Up ₹10,000 cr, Sprite ₹8,000 cr, Sting ₹2,000 cr run-rate 7. Why distribution matter via advertising in this category? Chapters 0:00 Intro 1:23 How Coke’s India story began and the exit 1:38 History of cola. 3:39 Pepsi entered India 4:58 Resurgence of Campa Cola 9:14 Campa Targeting IPL for Marketing 9:53 Future move of Campa cola 11:25 Reliance expanding into Jeera Masala, lemonade, Fruit punch 15:52 Lahori Jeera story 17:33 What happens next? Conclusion.