Can Gamification Improve College Enrollment? | Eric Menna, Loper

What if the key to better college recruitment was making the student experience more interactive? In this episode of The Education Marketing Leader Podcast, host Chris Rapozo welcomes Eric Menna, Co-Founder of Loper, to explore how gamification is helping colleges and universities rethink student engagement and enrollment marketing. From interactive quizzes and personalized college searches to CRM integrations and enrollment data, Eric explains how institutions can use gamification to create more meaningful experiences for prospective students. You'll learn how colleges are using interactive content to better understand student preferences, personalize recruitment communications, and measure success beyond clicks and impressions. In this conversation you'll learn: How Gen Z and Gen Alpha are changing student engagement Why interactive experiences can outperform traditional marketing content Real-world examples of gamification in higher education How student insights can improve enrollment communications Measuring ROI and enrollment outcomes Where gamification can go wrong How to start experimenting with limited resources Whether you work in enrollment management, admissions, or higher education marketing, this episode offers practical ideas to help you connect with today's prospective students. Find Eric on LinkedIn and learn more about Loper. Subscribe to The Education Marketing Leader Podcast for conversations with leaders shaping the future of education marketing. #HigherEdMarketing #Gamification #EnrollmentMarketing #StudentRecruitment #EducationMarketing