Reframing Thought Leadership in Health & Wellness (#534)

Larry Williams joins Jared to talk shop about rewriting the growth playbook for B2B health and wellness brands. They discuss how it’s harder than ever to stand out among the AI-generated noise today, and how they're advising brands to gain traction through modern thought leadership and a value-first approach to relationship building. All that, plus the Flava of the Week about Walmart’s new rural health ambassador pilot. What will determine the pilot’s success, and what does it signal about retail health’s latest pivot?