Which Social Media Platforms Should Your Event Be On? | Grow Your Show Marketing Playbook

Your event doesn’t need to be on every social media platform. It needs to be where your audience is—and have something valuable to share there. In this episode of TSNN’s Grow Your Show Marketing Playbook, hosts Emily Golding and Caitlin Rogers are joined by Sara Fellows, Group Director of Communications at MDG, to discuss how event marketers can choose the right channels. They cover the different roles of Facebook, Instagram and LinkedIn; when TikTok is worth the investment; and what to consider before testing Threads, Bluesky, Reddit or Substack. Subscribe for practical trade show marketing ideas you can put to work right away.