The Ad Buying Math Most Subscription Brands Get Wrong

Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table - and what to do instead. What we cover: Why ROAS constraints strangle your Meta spend before you ever hit your ceiling How to calculate what a subscriber is actually worth - and use that to make buying decisions Lead vs. lag metrics: what ad buyers track vs. what actually moves the business The cash flow math founders miss when modeling customer acquisition Why discount-based offers produce lower-value customers (and what to do instead) How creative has become one of the most important targeting tools on Meta Guest: Trevor Crump, Co-Founder & CEO of Bestie Media LinkedIn:   / trevorcrump   Website: [https://www.bestiemedia.co/ Podcast: The Unstoppable Marketer Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc...