The AI Trap Every Agency Owner Should Avoid

🤖 Vythos — The AI that knows your agency The product I’m building to give AI tools your business and client context. 👉 https://vythos.tech 📩 The Operator’s Cut — my newsletter: https://michaelcoppola.co.uk/subscribe Your agency uses AI. But is it growing—or just getting busier? Sonia Chiu Weber joins me to unpack the AI trap agency owners should avoid, drawing on her experience at American Express, L’Oréal and LVMH. 🎙️ Guest: Sonia Chiu Weber, FCIM Hosted by Michael Coppola | AI Business Transformations ⏱️ CHAPTERS 0:00 What Small Marketing Teams Are Missing 0:49 The Big-Brand Lesson: Fewer, Bigger Bets 4:40 When Ad Spend Hides a Product Problem 6:59 Where Small Teams Can Compete 8:17 Find Your Niche Before You Expand 11:16 How AI Is Changing the Buying Journey 16:23 Why Human Judgement Still Matters 21:58 AI Workflows Beyond Writing More Content 26:59 The Business Context Your AI Is Missing 31:29 What Context Should You Give AI? 33:31 Measure Results, Not Just Activity 40:13 Word of Mouth and Referrals 42:14 Sonia’s Three Takeaways for Small Teams 💬 Where has AI made the biggest difference in your agency: speed, quality or profitability? Subscribe for more conversations about what AI is actually changing inside businesses. #AIForAgencies #AIMarketing #AIBusinessTransformations