How Nonprofits Can Turn Storytelling Into Greater Impact

Storytelling is not just about producing content. It is about helping people understand your mission, care about your work and become part of your story. Peter Murphy Lewis, board chair of the Miami County Community Foundation and a fractional chief marketing officer, joins the podcast to discuss how nonprofits can use storytelling and digital marketing to expand their reach. He shares how his foundation built a stronger digital presence, engaged board members in amplifying its content and hired an executive director to provide the organization with the attention it needed. Peter also explains why nonprofits should begin with a clear objective before choosing a story, messenger or distribution platform, and how tools such as video, social media and Google Ad Grants can help organizations connect with new supporters. Timestamps: (00:00) Introducing Peter Murphy Lewis, Board Chair, Miami County Community Foundation (04:15) Why hire an Executive Director? (05:20) How do you approach the role of board chair? (06:30) Why is digital presence important for your organization? (08:20) How should an organization approach digital marketing? (10:55) What is Google Grant? (12:35) Why is storytelling important for nonprofit organizations? (18:10) Anytime a nonprofit should NOT be involved in storytelling? (19:00) Biggest surprise as board chair (20:45) What is a fractional CMO? (24:20) Recapping with Read