You're All In Or You're Out (Clemens Brandt)

Clemens Brandt is a Partner at Eidra, a global collective of digital consultancies, brand and creative agencies, and technology companies that works with clients across brand, product, technology, and AI transformation. Clemens spent well over a decade at Omnicom, starting in a creative agency at BBDO before moving to the group level to build a global center of excellence, production, data analytics, marketing science, UX/UI and high-end engineering for the network's agencies. A friend talked him into visiting what he'd written off as "this Swedish shop," and a day in Stockholm was enough to change his mind: rather than another holding company, Eidra was a collective of experts built to solve client problems without diluting expertise. Three and a half years later, he's built up Eidra's North American presence, opening in Chicago (the bigger office) and New York, growing the US business 50% year over year in its first two years. Today he runs one of the firm's biggest accounts, a large technology company he can't name, sits on the regional leadership team, and leads Eidra's company-recruitment (M&A) agenda across North America. Expect to learn why Eidra calls itself a collective instead of a holding company, how the all-in ownership model works (no minority investments, no exceptions), how Aurora, Eidra's internal AI platform, gets deployed inside client organizations without replacing human judgment, what it takes to keep 1,500 people client-focused instead of bureaucratic, and how a small US book of business turned into 50% year-over-year growth in two years, and much more… - 0:00 Intro 0:17 From Omnicom to a "Swedish shop" called Eidra 1:58 What Eidra is: a collective, not a holding company 4:04 B2B vs B2C: mostly B2C in the US 4:51 A week running the North American region 6:16 Company recruitment: the all-in model 6:51 Lessons from a decade at Omnicom 10:04 What it takes to deliver at scale 12:05 Where AI fits across Eidra's six practices 13:19 Aurora: the internal AI backbone 14:47 The client journey: relationship-driven, not outbound 16:09 Case study: growing with Polestar 17:54 What he'd do differently building the US region 20:16 What's next for Eidra 21:38 Where to reach Clemens - 🔗 Guest & Resources Connect with Clemens Brandt:   / clemensbrandt   Website: https://eidra.com - Get in touch in the comments below or head to... LinkedIn:   / mikulaszach   Apply to be a guest: https://consultingrainmakers.com/ Email: mikulas.zach@agenteedigital.com