The Next Decade Of Interpretation

Only 17% of the global population speaks English, yet countless enterprises still expect their international clients to adapt to them. This week on the C-Suite Hotseat, Interprefy CEO Oddmund Braaten explains why forcing your customers to speak your language is a massive strategic failure. He unpacks the hidden dangers of adopting out-of-the-box AI solutions for enterprise communication, comparing language infrastructure to Starbucks’ custom-built coffee machines: if it fails, you lose money instantly.