Give me 10 mins, I'll improve your website storytelling by 86%
Jennie Lakenan
0:00 / 0:00
Give me 10 mins, I'll improve your website storytelling by 86%
189 просмотров · 3 дн. назад
Jennie Lakenan
1,47 тыс. подписчиков
189 просмотров · 3 дн. назад
Work with me to build your website: https://jennielakenan.com/hire-jennie
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Website storytelling helps you be immediately credible, even with visitors who've never met you.
You might be a great storyteller in person. But on a website, a cold visitor gives you only a few seconds of their attention, and unless your website is a great storyteller, they're going to leave. In this video, I walk through my client Tonya's old website and her new one side by side, using the five StoryBrand soundbites, so you can see how to add the kind of storytelling to your own website that helps you be immediately credible.
What You'll Learn:
✅ What a story actually is on a website (it's simpler than you think)
🎯 Why you should tell only the part of your story that earns the next scroll
📌 The five soundbites your website needs to tell your visitor's story
💬 How to state your client's problem in their words, not yours
🏡 Before and after examples from a real speaker's website
Chapters:
0:00 Great in person, invisible online
1:28 What a story is (on a website)
1:55 The part that earns the scroll
2:54 Soundbite 1: Problem
4:27 Soundbite 2: Empathy
5:54 Soundbite 3: Answer
7:28 Soundbite 4: Change
8:36 Soundbite 5: End result
10:08 What changed for Tonya
Jennie Lakenan is a StoryBrand Certified messaging guide and conversion web designer who has built over 160 websites for coaches and experts. She helps them clarify their copy and create websites that convert visitors into client conversations.
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