How Digital Technology is Redesigning Tourism in The Bahamas | Bahamas at Sunrise (Full Episode)

In recognition of World Tourism Day 2026, representatives from the Bahamas Ministry of Tourism, Investments & Aviation discuss the Ministry’s digital transformation, including the use of artificial intelligence, data and digital tools to better understand travelers, personalize the visitor experience and market The Bahamas around the world.The conversation also looks at what international travelers are seeking, the continued importance of authentic Bahamian experiences, and how technology is changing the way tourism is marketed and sold. Representatives from the Bahamas Out Islands Promotion Board and Hotel Traffic Builders also discuss how small hotels and lodges in the Family Islands can strengthen their digital presence, make use of AI and compete in an increasingly digital tourism landscape. 00:00 Intro 0:51 Tourism’s Digital Transformation 1:50 AI in Tourism 3:03 AI & the Human Element 4:04 AI-Powered Travel Planning 7:51 Personalizing Tourism Marketing 9:25 The Future of Bahamian Tourism 18:35 Authenticity in Digital Marketing 25:48 Turning Traveler Interest Into Bookings 27:49 The Value of In-Person Connections 31:13 What International Travelers Want 39:35 Small Hotels in the Digital Age #BahamasAtSunrise #WorldTourismDay #BahamasTourism #ArtificialIntelligence #Tourism #TheBahamas