Instagram For Real Estate Agents (2026 Full Course)

Comment "Cheatsheet" and we'll email you the supplementary step-by-step playbook (team will look up your email from your profile) Here's what we cover in this Instagram course for Realtors: - Schedule your free AI implementation Zoom meeting: https://bit.ly/FreeStrategyCall-RA The meeting is useful for you if you'd like to gain more insights into how to customize AI workflows specifically to your situation and goals. - Timestamps: 00:00 - Why most realtors fail on Instagram and 3-pillar framework for 2026 1. Attracting 00:56 - Attracting overview, how to generate inbound buyer and seller leads organically without running paid ads 01:14 - Profile optimization, setting up username and standing out from competitors 02:11 - Instagram SEO, optimizing name field and profile to rank in local search results 02:40 - Realtor bio and profile setup, outdoor headshots, value proposition, and essential contact links 04:16 - Instagram content funnel, how Reels, feed posts, Stories, and direct messages work together to convert clients 06:17 - Audience-building Reels, why property tours and local lifestyle content attract qualified local buyers and sellers 08:24 - Tested video hooks, how to hook local viewers in first 3 seconds of property tours and lifestyle videos 10:30 - Real estate Reel examples 15:10 - Video creation and editing, shooting with iPhone, getting listing access, and editing fast captions in CapCut and Edits by Instagram 17:48 - Nurturing with feed posts, translating complex MLS market statistics and housing trends into actionable client advice 20:41 - Personal lifestyle posts, sharing relatable behind-the-scenes moments to humanize your real estate brand 21:40 - Client success story carousels, replacing generic just sold graphics with story-driven social proof 23:44 - Instagram Stories strategy for realtors 25:05 - Interactive Story polls and CMA sequence, generating listing valuation requests directly in your DMs 2. Hunting 27:14 - Hunting overview, how to proactively deepen relationships and hunt for new opportunities within your follower base 28:16 - ACA commenting formula 3. Social Selling 30:11 - Social selling overview, DM scripts 34:52 - 20-minute daily execution plan, time-blocking your daily routine for content posting, hunting, and messaging 36:03 - Consumer vs creator approach, scaling an inbound referral pipeline Let's connect: Facebook: Pasi Poutanen Instagram: @pasipoutanen