Inverted Podcast #29 - Business Model Canvas with Alex Osterwald

Business fundamentals still matter, even in the age of AI. In this episode of the Inverted Podcast, we sit down with Alex Osterwalder, creator of the Business Model Canvas and founder of Strategizer, to explore what has changed, what hasn't, and why the fundamentals of building a business remain timeless. We discuss how security companies fit into the Business Model Canvas, why founders struggle with prioritization, and how startups should think about security, privacy, trust, and compliance as they grow. Alex Osterwalder shares practical insights on customer discovery, evidence-based experimentation, and the common mistake founders make by building solutions before truly understanding customer problems. The conversation also dives into the impact of AI on entrepreneurship, why faster product development does not replace customer validation, and how modern companies can build repeatable innovation systems that continuously create new growth opportunities. Previous Episodes on Business Model Canvas: ➡️The Inverted Podcast #14: The Business Model Canvas for Security - Part 1:    • The Inverted Podcast #14: The Business Mod...   ➡️ The Inverted Podcast #15: The Business Model Canvas for Security - Part 2:    • The Inverted Podcast #15: The Business Mod...   Whether you're building a startup, leading product teams, running a security business, or navigating AI-driven change, this episode is packed with practical advice on creating products customers actually want and businesses that can scale. Chapters: 00:00 Introduction (00:10) 01:42 The Origin of the Business Model Canvas (01:52) 04:40 Are Security Businesses Different? (04:50) 07:14 Security, Privacy & Startup Priorities (07:24) 15:56 Why Most Business Model Canvases Fail (16:06) 23:41 Evidence-Based Innovation & Customer Discovery (23:51) 30:40 Channels, Sales Models & Scaling Decisions (30:50) 34:12 AI, Faster Building & Slower Learning (34:22) 39:13 Beyond the Canvas: Playbooks & Innovation Systems (39:23) 42:05 Final Advice for Founders and Leaders (42:15) 🎧 Listen, learn, and join the conversation! 🎧 Find us on LinkedIn, Spotify, YouTube, Amazon Music/Audible, iHeartRadio or our website, and leave a message with your thoughts or questions. Check out our 🌐website: https://invertedpm.com/ ✅  Like 👍 and Subscribe for more deep dives into the world of inverted product management! ✅  🔗 Join the conversation in the Inverted Product Management community on LinkedIn. Inverted PM LinkedIn Group:   / 12902712   Spotify: https://lnkd.in/eTrwwSGZ Music by: Bensound License code: KQNVJHTWQEBEDSEA #authentication #passkeys #passwordless #cybersecurity #identity #phishing #fido #webauthn #digitalidentity #aiagents #security #podcast #ai #aisecurity #AI #AIAgents #CyberSecurity #IdentityManagement #OpenAI #MCP #OAuth #FIDO #AgenticAI #SoftwareEngineering #InvertedPodcast #ArtificialIntelligence #SecurityEngineering #DeveloperTools #EnterpriseAI #startup #startuptips #aistartup