5 Business Mistakes That Cost Billions

Blockbuster could have bought Netflix for $50 million, Sony could have owned Iron Man for $25 million, and Decca had the Beatles in its studio and sent them home, so I'm counting down five of the most expensive mistakes in business history, from New Coke all the way to the Marvel deal that ended in a $4 billion sale. CHAPTERS (paste into the description so YouTube shows chapters) 0:00 Intro 0:41 #5 New Coke 2:35 #4 Decca passes on the Beatles 4:01 #3 Kodak 5:59 #2 Blockbuster 7:59 #1 Sony and Marvel 10:22 Your call