🎥 Will AI Replace Agencies? | Sir Martin Sorrell & Adam Singolda #CannesLions2025

Sir Martin Sorrell and Adam Singolda reunite at Cannes Lions 2025 to tackle the future of advertising. From AI-powered creative to performance-led marketing, discover why this is just the beginning of a new ad industry. They discuss how AI is driving efficiency across creative, media planning, and content production—while shifting the agency model from retainer to outcomes. Sir Martin shares real-world insights from bold brands embracing transformation, like General Motors. Expect straight talk, sharp insights, and a clear-eyed look at where the industry is heading next. See more of Taboola’s innovation here:   / taboola     / taboola     / taboola     / taboola   #AI #ArtificialIntelligence #RealizeForAdvertisers #PerformanceMarketing #DigitalPublishing #CannesLions #TaboolaDeeperDive