How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis

AI is changing how B2B buyers search, evaluate solutions, and decide which brands to trust. For marketers, that means traffic, leads, and traditional attribution metrics no longer tell the whole story. On StrategyCast, Lori Jones talks with Andrew Davis, SVP of Marketing and Sales at TextUs, about how AI is upending buyer behavior and forcing marketers to rethink their go-to-market strategies. Andrew explains why today's buyer journey happens across Google, AI platforms like ChatGPT and Claude, review sites, retargeting, and other touchpoints long before a prospect converts. 🔥 KEY TOPICS: • Why website traffic is a leading indicator, not proof of real demand • How buyers may encounter your brand 5, 6, or 7 times across search, AI, reviews, and advertising before converting • Why MQLs, pipeline conversion, buyer fit, and engagement can reveal more than cost per lead • How multi-channel marketing helps brands adapt to a fragmented buyer journey • Why personalization and human communication still matter in an AI-driven go-to-market strategy • How rapid creative testing and flexible channel budgets help marketing teams respond to changing performance • Why curiosity, problem-solving, and human creativity are becoming essential skills for modern marketers 📬 STRATEGYCAST NEWSLETTER: Crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. ==SUBSCRIBE FOR MORE== If you found this video insightful, don’t forget to hit the subscribe button and 🔔 bell icon for notifications on our latest content! ⏰ TIMESTAMPS: 00:00 How AI Is Changing Buyer Behavior 01:42 Andrew Davis' Path From Sales to Marketing 04:21 Why Traditional Marketing Playbooks Stop Working 06:11 AI Search, AEO, GEO, and Changing Demand 08:00 The New Multi-Channel Buyer Journey 10:39 Why Traffic Is Not the Same as Demand 14:16 Lead Scoring and Multi-Channel Engagement 16:11 Why Cost Per Lead Can Be Misleading 17:48 Personalization and Human Connection in the AI Era 22:08 How Modern GTM Strategies Are Changing 24:28 Why Creative Testing Needs to Happen Faster 27:37 The Marketing Skills That Matter in an AI-Driven World 31:28 Human Intelligence as an AI Advantage 32:37 Where to Connect With Andrew Davis 33:23 Building Trust Across the Buyer Journey Ways to contact Lori: LinkedIn:   / lorisutoriusjones   Website: https://avocetcommunications.com/ #B2BMarketing #MarketingStrategy #GoToMarket #AIMarketing #DemandGeneration #B2B