Why BlackBerry Lost a Market It Already Owned

BlackBerry commanded 43% of the American smartphone market at its peak — then lost nearly all of it in five years to a company that had never made a phone before. The collapse is well documented; the mechanism underneath it is not. This is the story of how a structural monopoly can make a company not just slow, but incapable of recognizing what ends it. Chapters: 0:00 He Wasn't Worried 0:59 A Structural Lock 2:14 What They Actually Built 4:28 When Users Chose 6:44 The Years Spent Wrong 9:07 The Real Business 10:21 What Survived the Fall Sources: https://www.statista.com/chart/8180/b... https://techcrunch.com/2022/01/03/bla... https://www.businessinsider.com/black... https://www.macrumors.com/2017/02/15/... https://www.investopedia.com/articles... Subscribe for more fast business stories. Disclaimer: This video is independent commentary and analysis for educational purposes, based on publicly available information. Views expressed are our own. We are not affiliated with, sponsored by, or endorsed by any company or brand mentioned. All trademarks belong to their respective owners. #BlackBerry #BusinessHistory #SmartphoneWars