Maximising Marketing Channels Workshop - Julie O'Brien 1

For any business to be successful, two of the most important things you need to know are WHO your target audience are and HOW can you best reach them. This interactive workshop session included the following: Overview of the key NI and ROI market segments to help you identify your own specific target segments. Update from Tourism NI's Marketing Director, Naomi Waite on the latest marketing campaign and how to maximise opportunities from this for your own business. Overview of the key digital social platforms including Facebook, Instagram, TikTok and LinkedIn.