Tata Curvv Series X: The Strategy Behind India’s Coupe SUV Push I Autocar Professional

Can Indian consumers embrace the coupe-SUV body style? Tata Motors is doubling down on the segment with the new Curvv Series X and Curvv.EV Series X. In this conversation with Sarosh Poornam, Head, Marketing, Tata Motors Passenger Vehicles, we discuss the strategy behind the new Curvv, the size and potential of the mid-size SUV market and who Tata believes is the core Curvv customer. We also explore what Tata Motors learned from the previous Curvv based on customer feedback including changes to the cabin, rear-seat space, seating position, materials, features and overall ambience. On the EV side, we discuss the Curvv.EV’s 55kWh battery, claimed real-world range of over 400km, pricing from ₹16.99 lakh and how Tata sees it alongside the hugely popular Nexon.EV. In this interview: Who is the Tata Curvv Series X customer? How big is the SUV coupe opportunity in India? Can coupe SUVs become a mainstream body style? What did Tata Motors learn from the previous Curvv? How has rear-seat space been improved? Why has Tata changed the Curvv.EV battery lineup? Curvv.EV vs Nexon.EV — how are they positioned? Will first-time buyers consider moving up to a Curvv? What is driving EV adoption beyond running costs and TCO? Watch the full interview for Tata Motors' perspective on the future of coupe SUVs and EVs in India. #TataCurvv #CurvvEV #TataMotors #SUV #ElectricSUV #EV #IndianAutoIndustry