Our region is resilient - Mubarak Al Shamsi & Khalid Al Zadjali | LJ TALKS at IMEX Frankfurt 2026

In a time of political upheaval, crisis communication is paramount for business events destinations. Abu Dhabi and Oman showed their communication acumen and shrewdness amid uncertainty. We spoke with Mubarak Hamad Al Shamsi & Khalid Al Zadjali to see what sets their destinations apart. Both agreed that their hospitality and genuine experiences have been a boon for international events. With the upcoming ICCA Congress 2028 set to be hosted in Oman, the region is poised to grow even further. ▬ Contents ▬▬▬▬▬▬▬▬▬▬ 0:00 - Ljubljana Talks intro 1:10 - Oman’s expectations of ICCA Congress 3:17 - Abu Dhabi’s experiences with ICCA Congress 6:55 - Why Abu Dhabi and why Oman? 13:47 - Similarities between Oman and Abu Dhabi 17:53 - The influence of AI on convention bureaus 23:16 - The situation in the Middle East 30:00 - A message to young generations 34:17 - Fire questions Follow Gorazd and Jan on LinkedIn:   / gorazd-cad     / janorsic   Made possible by: https://www.visitljubljana.com/en https://kongres-magazine.eu https://imexevents.com/ https://www.creativepro.agency/si/