Klaviyo Just Released an AI Agent That Could Replace What Agencies Charge For

I was in the room in Boston when Klaviyo announced Composer at K:BOS 2026. And I genuinely don't think most brands or agencies understand how big this is yet. This isn't another AI writing tool. Composer already knows your customers, your campaigns, your flows, your segments, and your performance data — and now it can actually start doing the work. In this episode I'm breaking down exactly what Composer is, what it can already do, what's still rolling out, and what it means for D2C brands and retention agencies. What we cover: — What Klaviyo Composer actually is and why it's different from every other AI tool you've already tried — How Composer analyzes your account and identifies opportunities before campaigns go live — Scheduled recurring tasks — how Composer monitors your account automatically and surfaces what needs your attention — SQL access into the Klaviyo CDP — what this means in plain English — Why AI is about to expose bad agencies and bad email marketers faster than anything else has — What agencies need to do right now to move upstream before execution gets completely commoditized — Why garbage in still means garbage out — and why your account foundation matters more now than ever The job of the marketer doesn't disappear. The job changes. If you want us to look at your Klaviyo account and tell you exactly what we'd fix before Composer sits on top of it — free audit link is in the description of this video.    • My $4,000 Brand Retention Audit Is Free (I...