✈️ Can AI replace the Singapore Girl?

Beyond the Flight: How Digital Transformation Is Redefining Singapore Airlines 🎯 Purpose of this podcast This podcast analyzes how digital transformation is applied at Singapore Airlines (SIA) and answers one big question: how does technology change the way SIA creates value for its customers, operations, employees, and sustainability goals? Through this case study, we show that digital transformation is not about following the AI trend, but about solving real business problems and creating real value. 📌 What we discuss The Why: why SIA needs to change Digital Foundation: GenAI, data, KrisFlyer, Kris+, KrisShop, and Pelago Value Chain: booking, airport, and disruption management Human Element: AI vs human touch, reskilling, and adoption ROI: financial, customer, operations, people, and sustainability Scenario Planning: Smart & Green, Digital Resilience, and Cost & Carbon Squeeze 👍 Like, comment, and subscribe if you enjoyed this episode! Group 13 & 17 : Jenny Fortunata (2802447645) Rachelle Annelise Keenan (2802405365) Felicia Davin Sutanto (2802432100) Paris Jaycee Walencia (2802441212) Nailah Khairu Syahirah (2802546771) Pamela Natania Leonard (2802432006) #IbmBinusUniversity #LD24 #SpecialTopicsinIB #MrDonyclass #BeyondTheFlight