AI won't save you. Your data will. | E.ON Deutschland x Scompler at DMEXCO 2026

AI in corporate communications only works with a solid data foundation. In this DMEXCO 2026 masterclass, Manuel Riegel from E.ON Deutschland and Alina Lackerbauer from Scompler show how E.ON built a data operating model for its corporate communications team, starting with strategy, structure and a clear data layer. E.ON's principle: no AI without data. With Scompler as its Strategic Communications Operating System, the team documents strategy, narratives, personas and workflows, plans content in stories instead of channel silos and measures story performance across all channels in Microsoft Fabric and Power BI. This structured data layer is the basis for AI that knows the company's topics, goals and narratives. Follow us on our other social media channels for more insights: Instagram: https://hubs.ly/Q04d0GzP0 LinkedIn: https://hubs.ly/Q04d0GqT0 About Scompler Scompler is the leading provider of Strategic Communication Management (SCOM). Founded in Munich in 2018, more than 450 organizations - including blue chip corporations, international NGOs, associations, and medium-sized companies—rely on Scompler’s SaaS platform. Today, over 25,000 communication professionals worldwide work with Scompler. By bridging the gap between strategic planning and daily content operations, Scompler helps teams transform complexity into clarity. We empower communication to become a genuine driver of trust, impact, and long-term business success. Learn more about Social Media Strategy: https://hubs.ly/Q04hDFcN0