Women In... Episode 246: Lisa Woodward - Sports Sponsorship, Partnerships, Engagement & Marketing

After nearly two decades leading marketing, sponsorship, and partnership initiatives at the highest levels of sports and consumer brands, Lisa Woodward launched Align Sports Partners to offer a more focused, strategic alternative to traditional agency models. The firm works selectively with brands, teams, and leagues to cut through complexity and deliver smarter, more effective approaches to sponsorships, partnerships, and fan engagement. Most recently, she served as Director of Sponsorships and Experiential at Anheuser-Busch, where she led national sponsorship strategy and oversaw negotiations across a portfolio of iconic beer brands. She began her career with the St. Louis Rams, rising to Director of Marketing and Advertising, where she led regional campaigns and brand strategy for the organization. In addition to her advisory work, Lisa teaches sport management at McKendree University, bringing real-world industry insight into the classroom and helping shape the next generation of sports business leaders. Lisa holds a business administration degree from the University of Illinois and an MBA from Saint Louis University. She lives outside St. Louis with her husband, Rob, and their three sons. A podcast that celebrates women in all walks of life and careers and the people in their lives who are lifting them up. You will hear from women AND men about what they are passionate about, what motivates them, how they spend their day-to-day lives, and how and why they lift women up. This is a space to be disruptive, forward-thinking, and change agents for humankind. It is uncensored, fun, and curiosity-driven.