Why Zomato Bet Everything on Blinkit | Business Case Study

How does Zomato make money from your ₹400 food order? And why has Blinkit become such a big part of its business? In this Hindi/Hinglish business case study, we break down Zomato's business model, follow the money behind a ₹400 food delivery order, and explore how Blinkit transformed the business of Eternal, formerly known as Zomato. Using Eternal's Q1 FY27 results from April to June 2026, we examine where the money comes from, the difference between revenue and profit, and why the quick commerce business deserves attention. WHAT YOU'LL LEARN How Zomato makes money through commissions, delivery fees, platform fees, advertisements and Zomato Gold Where the money from a ₹400 food order goes How a ₹2 platform fee scaled into a significant revenue stream Why ₹115 in revenue does not mean ₹115 in profit How Blinkit became a major growth engine for Eternal What changed in Blinkit's revenue reporting and why accounting matters What Eternal's businesses, including Zomato, Blinkit, District and Hyperpure, actually do Four business lessons you can apply when analysing any company KEY FINANCIAL NUMBERS - Q1 FY27 Eternal consolidated revenue: ₹20,211 crore Consolidated net profit: ₹92 crore Food delivery order value: ₹10,769 crore Food delivery segment revenue: ₹3,100 crore Food delivery adjusted EBITDA: ₹606 crore Blinkit revenue: ₹15,664 crore Blinkit adjusted EBITDA: ₹102 crore Dark stores: 2,443 These figures relate to April to June 2026. The video explains the difference between reported revenue, adjusted EBITDA and net profit, including the accounting changes that affect comparisons. CHAPTERS 00:00 - Your ₹400 order 00:33 - 2008: How Zomato started 01:05 - What Zomato really is 01:31 - Where your ₹400 goes 02:11 - The platform fee 02:52 - The hidden fifth revenue stream: Ads 03:09 - Revenue explained 03:42 - Revenue is not profit 05:00 - The big twist 05:48 - Why Zomato acquired Blinkit 06:44 - The accounting change 07:46 - The cost of a dark store 08:25 - District and Hyperpure explained 08:57 - The big picture 09:52 - Four business lessons JOIN THE DISCUSSION When you place a ₹400 food delivery order, which charge do you think contributes most to the platform's earnings: restaurant commission, delivery fees, platform fees or advertising? Share your answer in the comments. If you enjoy business breakdowns that explain where the money actually goes, like this video and subscribe to Invest With Pratham for more Hindi/Hinglish business case studies on Indian companies, startups and the economics behind everyday products. SOURCES AND METHODOLOGY Financial figures: Eternal Q1 FY27 results and the financial sources referenced in the video, including Kotak Neo, Finology and Multibagg. Additional reporting on platform fees, advertising, the Eternal name change and the Blinkit acquisition includes Inc42, Storyboard18, Zee5 and Business Today. The ₹115 revenue and ₹22 figure discussed per ₹400 order are illustrative averages calculated from quarterly totals, not the actual economics of an individual order. The ₹22 figure should not be interpreted as net profit earned on every order. Food delivery revenue uses the ₹3,100 crore segment figure. Adjusted revenue is reported separately as ₹3,537 crore. DISCLAIMER This video is for educational and informational purposes only. It is not investment advice or a recommendation to buy or sell any security. Financial figures are presented for business analysis and may be rounded. Historical financial performance does not guarantee future results. #Zomato #Blinkit #BusinessCaseStudy #HowZomatoMakesMoney #ZomatoBusinessModel #Eternal #QuickCommerce #FoodDelivery #IndianStartups #BusinessModel #Swiggy #Zepto #StartupIndia #InvestWithPratham