A Day in the Life of a Global UX Researcher, Alberto Ferreira

Here's the recording from the super insightful talk and Q&A session with Alberto Ferreira. Alberto is a UX researcher, consultant and author of Universal UX: Building Multicultural Experience. Use the 🔎 TOPICS GUIDE below to navigate to the best bits! (Timestamps are linked to each topic) UX professionals know that visual design, interaction design, accessibility, and usability affect user experience. But in the quest of user experience for all, do they take global cultures and languages into consideration? Even though global market success is highly desirable, the “global” part of the design is many times overlooked. Alberto describes how the Multicultural User Experience is an important step to a truly global product strategy. Alberto's session was incredibly informative, covering not only Global UX topics but also touching on user experience design in general. We learned about his life, work, and practical applications... it was another interview + webinar with Q&A, full of useful information for localization, UX, and many points in between. 🔎 TOPICS GUIDE: 03:23 How UX can get past Western-only influence 06:40 Is technology truly universal, with fair access for all 9:17 Who's winning with most internet users: internetworldstats.com 10:15 Tesco study: Loyalty cards loss in China 13:53 Amazon's international shopping sites 15:45 Localization should start earlier with equal standing in development 17:56 How Localization and UX can come together 21:52 Case study: Cultural differences in booking online travel? Emotions measured through galvanic skin response! 29:07 A Typical Day In Alberto’s Life 36:33 What’s the future of UX... and L10n? 40:41 Favorite UX/localization error? Confusing icons! 43:11 Medical labels misunderstood = Danger Q&A – Questions from the audience 45:12 How much should be known about international customer needs to set correct hypotheses? 48:11 How can UX teams influence business objectives? 51:58 Comment: “Development companies think technology can handle UI translation”… UI translation failure! 55:46 “Got Milk ad campaign” embarrassing translation faux-pas! (Classic localization myth) 57:38 How to conduct research without resources or budget? 1:03:38 How to use A/B testing for emotional responses or best tools? 1:10:20 Developing for global, which model is best: localization first or after development? 1:15:58 IKEA’s culturally influenced websites per region