Sports, Belonging & Brotherhood for Men | Marketing to Men Summit 2026

Sports culture – playing, watching, and coaching – is arguably the most powerful lever we have in America to improve the health and wellbeing of men of all ages and backgrounds. Sports aren't just what men watch. They're how men make friends, process wins, losses, competition and see themselves in the world. How are sports media and experiential platforms innovating to integrate purpose, mental health, and leadership development into every facet of their businesses? Moderated by Allison Tummon Kamphuis, VP - Global Citizenship, P&G Brandon Rhodes, SVP & GM, Emerging Sports, GameChanger David Schwarz, Head Of Sports Communications, Nielsen (Ex-Viacom, Spike) Ivan Tchatchouwo, CEO and Co-Founder, The Zone Marketing to Men makes it commercially viable to engage men in healthy and uplifting ways. Antenna Up platforms events and conversations – alongside brands, media, and corporate partners – that send new signals about the health and wellbeing of boys and men, so that we can all work better together. #MarketingToMen #MensHealth #HealthcareMarketing #PatientEngagement #BrandStrategy Watch every session: antennaup.com/media Chapters: 0:00 Introduction from Janna Meyrowitz Turner 2:47 Meet the panel 6:01 Ivan Tchatchouwo on founding The Zone 9:40 Youth sports, parents and GameChanger 11:53 Who sports families really are 13:09 Athletes and asking for help 16:15 Female athletes are leading the way 18:01 What the World Cup showed about community 22:12 Cost, access and who gets to play 23:26 Beyond Michael Phelps: new mental health role models 25:40 Don't talk down to the audience 26:14 How media can model healthier sports culture 27:53 Athletes as creators