9 UK Supermarkets You MUST AVOID - Here's Why

🛒 Most people shop at the same supermarket out of habit — and keep overpaying by up to £66 a week without ever questioning whether it's actually worth it. In this video you'll discover: — Asda has been the cheapest supermarket for branded groceries for six consecutive months — yet in Which?'s June 2026 basket comparison, it was still over £27 more expensive than Aldi for the same shop. Being cheapest for brands does not mean being cheapest overall — Morrisons and Asda both scored joint lowest in Which?'s latest customer satisfaction survey at just 68% — while costing significantly more than Aldi and Lidl. They are neither the cheapest nor the most satisfying place to shop. That is the most difficult position any supermarket can be in — M&S has topped Which?'s in-store supermarket customer rankings for five consecutive years — scoring five stars for service, quality, range and store appearance. And it is not the supermarket you are probably thinking of when you want to cut your food bill It turns out the two biggest mid-market chains are simultaneously more expensive than the discounters and less satisfying than the premium options. Watch until the end to find out which supermarket delivered the strongest combination of low price and high customer satisfaction — and it is not who most people would guess. #supermarket #ukgroceries #savemoney -- This channel is intended for informational and educational purposes. We strive to use verifiable sources and reference them in the descriptions of our content: books, websites, archives, and news services. We separate myth from fact and do not aim to mislead our viewers. All information has been analysed and edited by me.