Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers

Gemma Mills is the Founder of JOMO Club, the UK's Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify store.    In this episode, Gemma shares how JOMO Club has evolved from a subscription discovery box into a wider eCommerce business. She also reveals how they use events, digital marketing and customer insight to keep growing as the market changes.    Hit PLAY to hear:  • 🚀 How JOMO Club grew beyond its subscription box  • 🔍 Why product discovery can become a powerful growth strategy  • 📈 How to adapt your eCommerce strategy as your market matures  • 🎪 5 ways to make your next eCommerce event more successful  • 💰 How to track the real ROI of in-person events  • 🔄 Why combining digital and physical touchpoints can drive growth    Key timestamps to dive straight in:  [04:48] Starting JOMO Club and eCommerce  [08:21] Running the business with family  [13:30] Transitioning to Virtual Events  [15:04] Engaging and effective trade show presence  [19:22] Setting up versatile event spaces  [22:14] Listen to Gemma’s Top Tips!    Full episode notes here: https://ecmp.info/616 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy