Black Friday Email Marketing 2026: Our Q4 Playbook for Ecommerce Brands

Want us to build and execute your Black Friday email marketing strategy? Then click here and apply: https://form.typeform.com/to/hDlHdgiF If you want to maximize Black Friday and Q4 revenue, this video breaks down the exact Black Friday email marketing, Klaviyo, SMS marketing and retention strategies we use for 8 and 9 figure ecommerce brands. You’ll learn: • How to build a profitable Black Friday offer strategy • How to test promotions before Black Friday • How to create a complete Q4 marketing calendar • Black Friday email segmentation strategies • How often to send email & SMS during Black Friday • How to use different email marketing angles to increase conversions • How to grow your SMS list before Q4 • How to improve email deliverability before Black Friday • How to optimize Klaviyo flows, popups and campaigns for Q4 • How to synchronize your email, SMS, website and promotions • How to prepare your entire Black Friday strategy before Halloween If you want to increase ecommerce revenue, retention, email marketing performance this Black Friday, this video gives you the complete Q4 strategy. 🔔 If you want more Klaviyo, retention, and SMS strategy videos, hit subscribe.    / @idrisfarjad-retentiononly   📍 TIMESTAMPS 00:00 - Introduction 00:42 - Results 01:21 - Step #1: Analyze what worked before 02:10 - Step #2: Test different offer before Black Friday 04:02 - Step #3: Start your promotions earlier than everyone else 05:27 - Step #4: Plan Q4 as a journey 06:17 - Step #5: Build your master content calendar 07:20 - Step #6: Segmentation 08:20 - Step #7: Send more emails & SMS 09:05 - Step #8: Every email needs a different angle 10:30 - Step #9: Build your SMS list 12:12 - Step #10: Synchronise your entire customer journey 13:36 - Step #11: Improve email deliverability before Q4 14:45 - Step #12: Have everything ready before Halloween 15:55 - Summary 17:17 - Outro