How he built a 50 Crore kids' channel with 2M subscribers | Varun Duggirala, EMoMe

Building character IPs is the new gold mine of content and Varun Duggirala is here to break it down for you! In this episode of Digitek Presents The Creator Room, we sit down with Varun Duggirala, co-founder of The Glitch, content creator, and the mind behind the rapidly growing kids' IP, EMoMee. From tapping the "under-leveraged" funnel of YouTube Shopping to the science of scaling a hyper-niche audience, Varun breaks down his entire creative process, including how he used AI to scale production, the psychology of "cringe" content, and the business model behind a sustainable creator brand. This conversation is a masterclass for any content creator who dreams of building a long-term, sustainable and scalable business. You’ll hear him reveal: His YouTube Shopping strategy that generates lakhs in monthly sales for brands like Mynts with zero extra effort. The mistakes creators are making when it comes to scale and what metrics actually help build an online presence. The 3 pillars of a winning pitch any creator needs, inspired by his Shark Tank experience. The journey of his kids’ IP, EMoMee, and how it reached 2 million subscribers in record time. The "Trust Funnel" business model behind launching high-quality consumer products. Why most creators fail at starting an agency and the hack to retaining large clients like Netflix. The biggest mistakes creators make when trying to be "too serious" or "one-dimensional" and how to combat it. If you are a creator, entrepreneur, or someone passionate about building a brand in the digital age, this episode will completely change how you think about niche-building, monetization, and creative identity! Chapters: 00:00 - Trailer 01:44 - Lakhs in sales with YT Shopping 06:24 - Varun Duggi’s secret creator playbook 11:46 - Should creators start agencies? 14:46 - Creator lessons from Shark Tank 20:31 - Business mistakes creators make 24:15 - Why Varun built an IP business for kids 30:26 - Business mindset behind kids’ content 35:16 - Screen-stage-shop model explained 39:44 - Why Indian kids’ IPs don’t last 45:24 - TBPN podcast case study 47:07 - Last video… Last message... Credits Host & Executive Producer: Bijay Gautam Creative Producer: Zubiya Athvani Editors Trailer Editor: Tejas Yadav Long-Form Editor: Yash Desai Short-Form Editor: Khalid Khan Thumbnail Designer: Bablu Sharma Content Execution: Nakiya Dholkawala About Varun Duggirala Varun Duggirala is a seasoned entrepreneur and content creator who co-founded The Glitch, one of India's leading creative agencies which was popularly called the “Swiss Army Knife” of agencies. After a successful exit, he pivoted to content creation, focusing on lifestyle, personal development, and kids' entertainment through his IP, EMoMee. Known for his deep understanding of audience psychology and the business of content, Varun has built a massive community across platforms by blending relatable storytelling with sharp business insights. -------------------------------------------- About The Creator Room: The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom ---------------------------------------- Social Media: Instagram:   / the_creator_room   X: https://x.com/thecreatorroom