​ @TheEthicalStitch Season 2 Ep10: Neha Rai Singh on Preserving Indian Craft in a Fast Fashion World

What if preserving the future of fashion means protecting the hands, histories, and communities that have shaped it for generations? In this episode of  ‪@TheEthicalStitch‬   , Michelle Alleyne sits down with Neha Rai Singh, founder of NainTaara for a conversation about Indian textile traditions, artisan-first business, and what sustainability looks like when the people behind the craft are placed at the center. Rooted in a deep appreciation for India’s textile heritage, Neha shares how her journey from the corporate world led her toward traditional practices including Chanderi weaving, Kota Doria, and hand block printing, and eventually toward building a business designed around the artisans themselves. But preserving craft takes more than celebrating something as “handmade.” Neha and Michelle dig into the realities of ethical sourcing, fair wages, traceability, cultural heritage, and the difficult question of how artisan-led brands can grow without sacrificing the values that made them meaningful in the first place. This is a conversation about slowing down, understanding where our clothing comes from, and recognizing that when a traditional craft disappears, we lose more than a technique. We lose a piece of culture, history, and identity. In this episode, we explore: ✨ Neha’s journey from the corporate world into artisan textiles ✨ The traditions behind Chanderi weaving, Kota Doria, and hand block printing ✨ What an artisan-first business model actually looks like ✨ Why preserving traditional craft is also about preserving cultural identity ✨ The pressure fast fashion places on artisans and heritage techniques ✨ Scaling an ethical business without compromising its integrity ✨ Fair wages, transparency, and traceability in textile sourcing ✨ How storytelling can connect consumers more deeply to the people behind a garment ✨ How to recognize meaningful sustainability beyond marketing language ✨ Why conscious purchasing can help protect generations of craftsmanship As Neha reminds us, losing our craft is losing our identity, and every purchase gives us an opportunity to decide what kind of fashion system we want to help preserve. 🌿 The Ethical Stitch Hosted by Michelle Alleyne Follow us for more threads of truth: 📱 Instagram: @theethicalstitch | @michellealleyneofficial 🌍 Website: michellealleyne.com 🎙️ New episodes drop weekly. Stay smart. Stay stylish. Stay stitched in. 🌿 The Ethical Stitch Hosted by Michelle Alleyne 🎙️ New episodes drop weekly. Stay smart. Stay stylish. Stay stitched in.