Product and Offer structured data: how to write it and check it | AEO and GEO Course 7.2
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Product and Offer structured data: how to write it and check it | AEO and GEO Course 7.2
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Lesson 7.2 of the AEO and GEO course: Product and Offer structured data for an online store. The difference between a product snippet and a merchant listing, the required and recommended fields according to Google, returns and shipping (in your structured data or in Search Console), and how to check it all with the Rich Results Test.
Sources: Google Search Central (Product structured data, merchant listings, return and shipping policies) · Ahrefs, May 2026.
Lesson with transcript, sources, task and quiz: https://citeproof.co/courses/aeo-geo/...
The full course, free: https://citeproof.co/courses/aeo-geo
All lessons in one playlist: • AEO and GEO Course (free) · All lessons
The lessons of module 7: • AEO and GEO Course · Module 7: E-commerce
Chapters
00:00 Introduction
00:05 Product and Offer
00:33 Two kinds of page
00:56 Recommended fields
01:20 Returns and shipping
01:45 How to check it
02:05 What to expect
02:30 Your task for today
03:02 Next lesson