Ep#1 How to Build a Brand in the Experience Economy | Umang Sood | UX Design Podcast

Disrupting Industries with Design: Unveiling the Experience Economy. In the inaugural episode of the Yellow Couch Series, join us for a captivating conversation with Umang Sood, a visionary entrepreneur, design aficionado, and the brain behind Of10, an innovative and experience-centric co-working space. Hosted by Saurabh, the co-founder of ZEUX Innovation, this episode delves into a wide array of topics including the potential pitfalls for big brands that overlook user experience, the critical role of exceptional consumer interaction beyond basic product offerings, and the nuances of brand building within the burgeoning experience economy. Saurabh and Umang's discussion offers profound insights into leveraging design to disrupt industries and redefine market success. Content: 00:00 - Preview 00:30 - Introduction of experience economy 03:25 - Umang's History 06:39 - The loneliness pandemic and design solution 09:47 - Design lens & business 12:20 - Why digital isn't a thing 16:00 - User vs Business: What to prioritise 21:41 - What makes it "experience" 23:40 - How much "experience" is too much? 26:00 - Top "experience" brands 31:46 - "Experience" as a differentiator Don't forget to hit the subscribe button for more design discussions. Explore Z-school Design Workshops by ZEUX here: https://www.zeuxinnovation.com/z-school/ Visit our website: https://zeuxinnovation.com Follow us on: LinkedIn:   / zeux-innovation   Instagram:   / zeux_innovation