City Tours Belfast Sells More Online After Leaving Checkfront | TicketingHub Case Study
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City Tours Belfast Sells More Online After Leaving Checkfront | TicketingHub Case Study
13 просмотров · 8 дн. назад
ticketinghub
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13 просмотров · 8 дн. назад
City Tours Belfast moved from Checkfront to TicketingHub for a cleaner booking flow: better conversions, stronger sales and easier day-to-day operations.
📖 Read the full case study: https://www.ticketinghub.com/case-stu...
Chapters
0:00 Intro
0:12 The headline numbers
0:26 About City Tours Belfast
0:37 The problem: bookings lost to a clunky checkout
1:04 The switch to TicketingHub
1:22 Beyond the website: selling on the street
1:54 What their setup looks like
2:14 The takeaway for tour operators
The headline numbers:
• Almost 400% increase in sales
• Over 70% inbound visitors compared to pre-COVID levels
• 1 platform for online bookings and the in-house team
"We were seeing concerningly low conversion rates. Our customers were abandoning bookings, and we suspected the clunky interface was to blame." — Chris, City Tours Belfast
"It improved our website's conversion rates, and my staff has noticed more sales."
Beyond the website, City Tours Belfast sells street and on-board tickets on TicketingHub's point-of-sale card machines, through the same system as the website: PIN login for drivers, quick-print tickets with the company logo and a QR code linking to meeting instructions, and end-of-day reports split by cash and card.
Their setup:
• Booking widget on the website, carrying the majority of bookings
• OTA and reseller connections, including hotel partners
• Point-of-sale card machines for street and on-board sales
• Branded printed tickets: logo plus QR code
• End-of-day reporting split by cash and card
The takeaway: fixing the booking path pays twice. Online, fewer abandoned checkouts turn existing traffic into bookings. Offline, putting street sales on the same system means every channel feeds one set of numbers.
"First-class customer service, ease of use, and reliable software — which is massively important." — Chris
See if TicketingHub fits the way you sell: https://www.ticketinghub.com
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