From Pharma Event to Content Engine: Insights From STAT Brand Studio (E8)

What if the secret to winning in branded content isn't reinventing the wheel, but knowing exactly which wheels to put together? On this episode of Branded Content That Works, we're breaking down how STAT Brand Studio brought a live-streamed branded content event to life at the world's biggest biotech conference, and then squeezed it for everything it was worth. Host Stine Holmgaard sits down with *Brittany Whitmore*, Vice President of Commercial Strategy at STAT, and *Jesse McQuarters*, Editor of Branded Content and Brand Studio Lead at STAT, to unpack their multi-year relationship with bio manufacturing client Cytiva and the live activation they co-created at the BIO International Convention in San Diego. Brittany and Jesse share how they pitched "blurry lines" instead of finished ideas, why the entire live event was scripted yet had to feel completely unscripted, how a two-person team ran a full-funnel program spanning brand awareness, thought leadership, and lead gen, and how free coffee at a booth turned conference foot traffic into a captivated audience — both in person and on the live stream. *Keywords: *Branded content, STAT Brand Studio, Cytiva, Live branded events, Biopharma marketing, Healthcare content strategy, Full-funnel campaigns, Multichannel content activation Appendix: The Cytiva Campaign: https://www.statnews.com/sponsor/2026... STAT Brand Studio website: https://sbs.statnews.com STAT Brand Studio LinkedIn:   / stat-brand-studio   Brittany Whitmore LinkedIn:   /     Jesse McQuarters LinkedIn:   / jessemcquarters