Research Paradigms Explained: Ontology, Epistemology & Inductive Research Methods
Dibakar Dutta (TWKH)
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Research Paradigms Explained: Ontology, Epistemology & Inductive Research Methods
10 просмотров · 2 недели назад
Dibakar Dutta (TWKH)
67 подписчиков
10 просмотров · 2 недели назад
Welcome to your ultimate guide on Research Methodology & Business Research Mastery! 🎓📊
Theory padhna ek baat hai, lekin academic frameworks ko high-stakes boardroom decisions mein convert karna ek art hai. Is video mein hum seekhenge ki kaise top managers guesswork ke bajaye structured research se business problems solve karte hain [1].
📌 What You Will Learn in This Video:
• The Engine of Business Research: Systematic inquiry to describe, explain, predict, and control business phenomena [2, 3].
• Research Paradigms Decoded: Demystifying Ontology (What is Reality?), Epistemology (How do we reach the Truth?), and Methodology (Procedures & Tools) [4, 5].
• Inductive vs. Deductive Research: Real-life case study of Myraah (FMCG Marketing Lead) building customer engagement theories ground-up [5].
• 6 Steps to Write an Air-Tight Research Proposal: Step-by-step walkthrough using Reyna's Operations & Supply Chain proposal [6].
• Justifying Project Budgets & Gantt Charts: Linking every allocated dollar directly to actionable research outcomes [7-9].
• Defending Your Research Plan in the Boardroom: How to handle rapid-fire committee critiques with confidence [9-12].
⏳ Timestamps / Video Chapters:
00:00 - Introduction: Theory se Boardroom Tak
01:15 - Section 1: The Engine of Business Research
03:10 - Section 2: Research Paradigms (Ontology, Epistemology, Methodology)
06:45 - Section 3: Inductive Research Method (Myraah's FMCG Example)
10:20 - Section 4: 6 Steps for Air-Tight Proposal Writing (Reyna's Supply Chain Case)
14:10 - Section 5: Justifying Project Budgets & Gantt Chart Mapping
18:00 - Section 6: Boardroom Defense & Handling Committee Critiques
21:30 - Key Takeaways for MBA Aspirants & Future Leaders
💡 Target Audience: MBA Aspirants, BBA Students, Management Trainees, Corporate Researchers, and Academic Scholars.
👍 If you found this explanation helpful, don't forget to LIKE, SHARE, and SUBSCRIBE for more real-world business & management guides!
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