EP 240| Reset Series: Myriam – The Power of Purpose, Driving Impact & Scale

In this week's episode, I sit down with Myriam Sidibe, founder of Brands on a Mission and former corporate social mission lead, for an inspiring conversation about driving purpose, scaling social impact, and navigating career resets. From her early work building water and sanitation systems in refugee camps to scaling global hygiene campaigns reaching over a billion people, Myriam shares how aligning business models with core convictions creates transformational change. She breaks down the power of authentic brand missions, stepping out of corporate comfort zones, and building sustainable ecosystems for lasting societal impact. Key Resets: 00:00 - Preview: Authentic Missions & Driving Scale 01:10 - Episode Intro: Welcome to the Reset Season 02:05 - Meet Myriam: Public Health Leader & Mission Strategist 04:32 - Lessons from the Field: Water, Sanitation & Aid Complexity 07:12 - Subconscious & Behavioral Dynamics in Public Health 09:05 - Transitioning to Private Sector Impact & Corporate Scale 11:59 - Strategic Resets: Leaving Corporate Safety for Entrepreneurship 14:12 - Brands on a Mission: Centering Purpose in Business Models 18:35 - Driving Moderation, Ecosystem Change, & Future Vision 31:45 - Myriam's Final Advice: Unlocking Your Inner Chief Mission Officer Connect with Jenny 🌐 https://jennynuccio.com/contact 📱 Socials: Jenny Nuccio