FUJIFILM FINEPIX S9900W

The 50x optical zoom lens in Fujifilm’s FinePix S9900W ($350) megazoom (superzoom, bridge, all-in-one…whatever you want to call it) camera is the star. It’s large, and, when extended out to full telephoto, it’s long. That prominent feature, in addition to its DSLR-like body, makes the camera seem far more advanced than a typical compact. However, despite the hulking size and the illusion of high performance, the S9900W uses a small sensor. That doesn’t mean it’s a terrible camera: There are buyers who want an affordable model with a fixed, long zoom and a DSLR-like feel, without actually buying a DSLR. And at the right price, you could convince some buyers to overlook the issues and get mesmerized by the 50x zoom instead.