Young Turks | In Conversation with Lenskart CEO Peyush Bansal | CNBC TV18

Young Turks caught up with Peyush Bansal, CEO of the Lenskart at Lenskart manufacturing and warehousing facility in Manesar for a freewheeling conversation on some home truth about building an ecommerce business India. Talking about his fullstack approach, Peyush Bansal said, “At some point we were doing multiple karts but when the company was incepted it was actually inspected with a goal to revolutionise eye ware in India. We started online and we realised that we are talking about owning 50% market share in India is not going to happen with just online because there are lot of people who are not buying from ours who would love to buy us, but they are not buying from us because they want to try the spectacles.” CNBC-TV18 is India's No.1 Business medium and the undisputed leader in business news. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. CNBC-TV18 has been constantly innovating with new genres of programming that helps make business more relevant to different constituencies across India. India's most able business audience consumes CNBC-TV18 for their information & investing needs. This audience is highly diversified at one level comprising of key groups such as business leaders, professionals, retail investors, brokers and traders, intermediaries, self-employed professionals, High Net Worth individuals, students and even homemakers but shares a distinct commonality in terms of their spirit of enterprise. Subscribe to our Channel: https://goo.gl/hKwgtm Like us on Facebook:   / cnbctv18india   Follow us on Twitter:   / cnbctv18news   Website: http://www.moneycontrol.com/cnbctv18/