Getting Your First Clients. From Corporate Banking to Sales Confidence Coach.

If you have not made a sale yet you do not have a business. You have a very expensive hobby. That is the honest truth Annia Mercado leads with and it is exactly what most new founders need to hear. Annia is the founder of Unique Blend Consulting, a sales consulting firm built around one mission: helping founders get their first sales. With a background in corporate banking and commercial credit, Annia spent years helping businesses between 10 million and 100 million in revenue get the funding they needed to grow. Now she uses that expertise to help early stage founders build the confidence and the systems to start generating revenue fast. In this conversation Ashley and Annia talk about what it actually looks like to grow up surrounded by entrepreneurship, spend years in corporate banking, and still have to unlearn almost everything when you finally start your own business. In this conversation: 💭 Why getting your first sale is the single most important thing a new founder can do before anything else 💭 Why Annia's clients are always working on their website, their offer, and their networking instead of actually selling and what to do about it 💭 Why sales confidence is the real barrier for most founders and how Annia helps them build it 💭 The 80 20 rule of selling: 80% listening and 20% talking and why most founders have it completely backwards 💭 Why the business you start is almost never the business you end up with and why that is actually a good thing 💭 How Annia landed her biggest client within 6 months of starting her business entirely through her network 💭 Why spending thousands on courses and programs that are not aligned with who you are will never produce consistent results 💭 What Annia would tell her earlier self: get over yourself and stop working on the website Whether you are a founder who is avoiding sales conversations, a consultant trying to get your first clients, or someone considering the leap into entrepreneurship, this conversation will make you rethink what is actually standing between you and your first sale. Connect with Annia and learn more about Unique Blend Consulting: Website: www.uniqueblendconsulting.com. Instagram: www.instagram.com/uniqueblendconsulting/ LinkedIn: www.linkedin.com/in/annia-gutierrez-mercado Ready to build trust into your sales & marketing through authentic video? Visit www.ponderthisconsulting.com to learn more or book a discovery call with Ashley. 💭 Subscribe for weekly Pondering Prompts, Pondering Lessons, and honest conversations with founders who are in the fight right now. #firstsale #salesconfidence #founderjourney #founderledsales #consulting